Writing articles for ezines, such as Ezinearticles.com is a good way to bring value to the market place, promote yourself as the expert, and build trust and rapport while reaching more people with your message. Follow my proven guidelines and suggestions for success with ezine publication.
1.) Choose topics that interest you. The articles do not necessarily have to be about your area of business. They could be about anything that interest you. If it interests you it will interest your readers.
2.) Articles will direct free traffic, sometimes referred to as organic traffic, to your website. Each article will end with a brief statement about you and include a clickable link to your website. Ezinearticles even shows you the statistics of article views and the and the number of clicks on your link.
3.) Ezinearticles.com will publish your bio and picture, and is searchable by search engines.
4.) It builds trust and rapport with more people beyond your current sphere of influence. Readers are attracted to people who are like them. If readers believe you are similar to them in morals, values, temperament, interests, friendliness, etc. They will be customers for your products, services, or business opportunities.
5.) Write articles that teach knowledge. Do not just be guilty of writing sales letter information, excessive self promotion or hype. Give readers enough knowledge, your personal touch, and experiences. Do not think you will not teach unless customers pay first. Customers want to have a fair sample of your work before parting with money. Writing articles shows you can deliver quality, leadership, and are a valued resource person.
6.) Write original content. Do not just use other peoples' articles. Ezinearticles.com guidelines state: "We do not accept articles that contain more than 5 lines of quoted or sourced material." readers want to see your leadership and communication skills.
7.) Writing articles increases your site's authoritative ratings with search engines. Search engines consider Ezinearticles.com an authoritative site and checks it often for updates. Having an authoritative site linking to your site makes your site move higher in search engine rankings.
8.) Ezinearticles.com recommends article length to be at least 250 words and no more than 5,000 words. Ezinearticles.com guidelines suggest 400-750. Word processing programs will tell you the word counts as you write your articles.
9.) Do your keyword research for your content and headlines.
Besides driving traffic to your website, building trust and rapport, publishing articles gives you bragging rights as being an Ezinearticles expert.
Showing posts with label traffic. Show all posts
Showing posts with label traffic. Show all posts
Monday, January 25, 2010
Sunday, August 16, 2009
12 Ways To Be The Expert In Your Niche
By Gary Sager
Find something you are interested in knowing about and other people will be interested in it too. Here are 12 ways to be the expert in your niche and direct traffic to your website.
1.) Make your name known on the internet. Search for your name on Google.com, Yahoo.com, and Bing.com. How do you rank? What page are you on? Search for your name with quote marks and without quote marks. Most people will search for you without quote marks.
2.) Set a Google alert for your name so you will be alerted if someone mentions your name.
3.) Own your own URL with your name.com.
4.) Have your own branded website. You can get an inexpensive branded website and logo from BrandYourselfMarketing.com.
5.) Start your own blog and update consistently, preferably every week. You can link to your blog from your own branded website or forward your own name URL to your blog, and make your blog your primary website. If you are new to blogging and want to learn, you can start with a free blog hosting at Blogger.com or Wordpress.com. After you’ve gained experience you can pay a small fee to host your blog on a commercial hosting site. This will give you control of your data. And prevent being shutdown from being too commercial or some misunderstanding. There was an incident where Blogger shut down several bloggers mistakenly for being spammers. Bloggers temporally lost access to their blogs.
6.) Read my blog post from my Success Blog about how to generate backlinks and use Social Bookmarking to position your sites as authority sites for search engines.
7.) Sign up for free social media sites and post your public profile in sites like LinkedIn.com, Twitter.com, Friendfeed.com, Plaxo.com. If you vary each profile a little, search engines may think your are a different person at these sites and list more of your profiles on the first page.
8.) Write articles for Ezinearticles.com. Ezinearticles.com is the best site to write articles for. It is big and search engines consider Ezinearticles.com an authority site and you will have links and traffic back to you. If you want an alternative you can submit articles to Ezine.com.
9.) Do Keyword research for your articles, headlines, blog posts.
10.) Use Latent Syntax Indexing when you write articles and blog posts.
11.) Comeback to read more blog posts and articles to teach the above.
12.) Contact me to get access codes for team training on all the above.
Be passionate about your niche and these 12 ways to be the expert will get you there.
Find something you are interested in knowing about and other people will be interested in it too. Here are 12 ways to be the expert in your niche and direct traffic to your website.
1.) Make your name known on the internet. Search for your name on Google.com, Yahoo.com, and Bing.com. How do you rank? What page are you on? Search for your name with quote marks and without quote marks. Most people will search for you without quote marks.
2.) Set a Google alert for your name so you will be alerted if someone mentions your name.
3.) Own your own URL with your name.com.
4.) Have your own branded website. You can get an inexpensive branded website and logo from BrandYourselfMarketing.com.
5.) Start your own blog and update consistently, preferably every week. You can link to your blog from your own branded website or forward your own name URL to your blog, and make your blog your primary website. If you are new to blogging and want to learn, you can start with a free blog hosting at Blogger.com or Wordpress.com. After you’ve gained experience you can pay a small fee to host your blog on a commercial hosting site. This will give you control of your data. And prevent being shutdown from being too commercial or some misunderstanding. There was an incident where Blogger shut down several bloggers mistakenly for being spammers. Bloggers temporally lost access to their blogs.
6.) Read my blog post from my Success Blog about how to generate backlinks and use Social Bookmarking to position your sites as authority sites for search engines.
7.) Sign up for free social media sites and post your public profile in sites like LinkedIn.com, Twitter.com, Friendfeed.com, Plaxo.com. If you vary each profile a little, search engines may think your are a different person at these sites and list more of your profiles on the first page.
8.) Write articles for Ezinearticles.com. Ezinearticles.com is the best site to write articles for. It is big and search engines consider Ezinearticles.com an authority site and you will have links and traffic back to you. If you want an alternative you can submit articles to Ezine.com.
9.) Do Keyword research for your articles, headlines, blog posts.
10.) Use Latent Syntax Indexing when you write articles and blog posts.
11.) Comeback to read more blog posts and articles to teach the above.
12.) Contact me to get access codes for team training on all the above.
Be passionate about your niche and these 12 ways to be the expert will get you there.
Monday, August 3, 2009
Google and Social Book Marking: Your Keys to Backlinks and Traffic To Your Websites
By Gary Sager
When your website has good content and Google sees other websites with similar interest have links to your website or blog post then Google and other search engines will believe your site is an important site. Google will give your site a higher rating in its searches and traffic will be directed to your site from searches and inbound links from other sites. These in links are called back links. When you link out to another website, it is called an out link. To rank higher in Google it is better to have more back links to your site then to have more out links. So if your site is new, I think it would be better to not have affiliate links out if you are not making money on them. When your site has several back links and you are getting the benefit of more traffic then it makes sense to have some good affiliates to generate income.
Likewise when you write posts for you’re your blog don’t have a lot of buy links that takes one away to your retail site. You can have a buy button/link on a sidebar your customers can go to so you don’t have excessive out links to make sales. This also better so your customers don’t feel pressured to buy and quit coming to your site and customers will still continue to get good benefit from your posts. The same can be said about your business opportunity if you are a blogger. If you blogs are all about your opportunity and not about building relationships and adding value, people will stop coming to your blog and will be afraid to link to your site.
The old method to get back links is to go to other blogs and forums to leave comments and to link back to your website. This is a slow process. A good and effective way to back link is to join Social Book marking sites like Digg.com, Propeller.com, StumbleUpon.com, Del.icio.us, etc. There are many of these social marking sites and their services are free. These sites allow you to link to your and your friends sites and blog posts, videos, etc. You create a profile at these sites, add friends, etc. but the important thing is to promote your site by a “digg” on Digg and “prop” on Propeller. You submit an URL and write a brief description and pick a category so friends will know why they should go to your site or blog post. You can digg or prop any of your own sites and also other news stories that are interesting. You need to submit other sites so these services won’t think you are only promoting yourself. The other members of these social marking sites will digg or prop your picks too. Even if your submission doesn’t become the most popular you will have created a good quality back link and will have promoted your site there. If others find you have listed interesting stories and keep looking at your submissions you will have increased chances they will check your URLs out too.
What search engines are looking for are that there are back links by people with different IP address and social book marking accomplishes this. Don’t make the mistake of creating several Digg accounts and point them to your website because eventually you will get caught and lose your account. Likewise don’t create a bunch of websites to link to your sites or just one website that has lots of links to your website as that is artificial because when Google finds these sites have the same IP address you will be blacklisted. It is ok if you have a few other websites that have just two or three links. Don’t just make a share exchange were you and others equally have websites that link to each others as Google won’t give much credit to that, unless you all join social book marking services using their IP address. This might work a little while, until Google figures it out, if you and others have similar themes, such as Health and Wellness, Weight Loss, Business Building Tips, etc. There is also the problem of free loaders who want all the links to them but they won’t link to you. I know where you can get a free back link tool that will create a list of people who will do this, if you are interested in trying it, but I think it is a bad idea. Traffic Exchanges are set up to create back links but Traffic Exchanges will create back links that are not related in content and if you grow back links too fast and when Google catches on you will be downgraded. Bottom line is we are in it for the long haul and we should keep to best practices.
There are two more social book marking sites that will speed up your book marking tremendously, Socialmarker.com and Socialposter.com. These two free sites will allow you to book mark to several book marking services in a hurry. At social marker.com you can post to 50 social sites, and social poster.com has 79 social websites. Go to one of these two sites and see the list. In order to post to the social sites listed you will have to pre join the social sites. This will be a project to work on whenever you can to join the various sites. You start by choosing the ‘best” sites button on social marker.com or “top” button on social poster.com. Join the best ones first then gradually add the others if you want. When I started doing it I found some of the sites weren’t taking new members because they were upgrading or improving their site, etc. Keep it simple and use the same username, password, email so you won’t forget or have to keep track of different info. You can always go back and update your profile with more detail later with copy and paste.
If you want to put an icon button on your browser, Firefox allows you to drag the icon to its menu bar. There is information on how to do this with Explorer too, it is just easier with Firefox.
I learned a lot of this information from a recorded call hosted by Don Standard from the Mentoring For Free group and by doing what I just wrote about. If you like this kind of training keep coming back to my blog and submit this article to the social sites. The Mentoring For Free info is listed on the sidebar of my blog.
When your website has good content and Google sees other websites with similar interest have links to your website or blog post then Google and other search engines will believe your site is an important site. Google will give your site a higher rating in its searches and traffic will be directed to your site from searches and inbound links from other sites. These in links are called back links. When you link out to another website, it is called an out link. To rank higher in Google it is better to have more back links to your site then to have more out links. So if your site is new, I think it would be better to not have affiliate links out if you are not making money on them. When your site has several back links and you are getting the benefit of more traffic then it makes sense to have some good affiliates to generate income.
Likewise when you write posts for you’re your blog don’t have a lot of buy links that takes one away to your retail site. You can have a buy button/link on a sidebar your customers can go to so you don’t have excessive out links to make sales. This also better so your customers don’t feel pressured to buy and quit coming to your site and customers will still continue to get good benefit from your posts. The same can be said about your business opportunity if you are a blogger. If you blogs are all about your opportunity and not about building relationships and adding value, people will stop coming to your blog and will be afraid to link to your site.
The old method to get back links is to go to other blogs and forums to leave comments and to link back to your website. This is a slow process. A good and effective way to back link is to join Social Book marking sites like Digg.com, Propeller.com, StumbleUpon.com, Del.icio.us, etc. There are many of these social marking sites and their services are free. These sites allow you to link to your and your friends sites and blog posts, videos, etc. You create a profile at these sites, add friends, etc. but the important thing is to promote your site by a “digg” on Digg and “prop” on Propeller. You submit an URL and write a brief description and pick a category so friends will know why they should go to your site or blog post. You can digg or prop any of your own sites and also other news stories that are interesting. You need to submit other sites so these services won’t think you are only promoting yourself. The other members of these social marking sites will digg or prop your picks too. Even if your submission doesn’t become the most popular you will have created a good quality back link and will have promoted your site there. If others find you have listed interesting stories and keep looking at your submissions you will have increased chances they will check your URLs out too.
What search engines are looking for are that there are back links by people with different IP address and social book marking accomplishes this. Don’t make the mistake of creating several Digg accounts and point them to your website because eventually you will get caught and lose your account. Likewise don’t create a bunch of websites to link to your sites or just one website that has lots of links to your website as that is artificial because when Google finds these sites have the same IP address you will be blacklisted. It is ok if you have a few other websites that have just two or three links. Don’t just make a share exchange were you and others equally have websites that link to each others as Google won’t give much credit to that, unless you all join social book marking services using their IP address. This might work a little while, until Google figures it out, if you and others have similar themes, such as Health and Wellness, Weight Loss, Business Building Tips, etc. There is also the problem of free loaders who want all the links to them but they won’t link to you. I know where you can get a free back link tool that will create a list of people who will do this, if you are interested in trying it, but I think it is a bad idea. Traffic Exchanges are set up to create back links but Traffic Exchanges will create back links that are not related in content and if you grow back links too fast and when Google catches on you will be downgraded. Bottom line is we are in it for the long haul and we should keep to best practices.
There are two more social book marking sites that will speed up your book marking tremendously, Socialmarker.com and Socialposter.com. These two free sites will allow you to book mark to several book marking services in a hurry. At social marker.com you can post to 50 social sites, and social poster.com has 79 social websites. Go to one of these two sites and see the list. In order to post to the social sites listed you will have to pre join the social sites. This will be a project to work on whenever you can to join the various sites. You start by choosing the ‘best” sites button on social marker.com or “top” button on social poster.com. Join the best ones first then gradually add the others if you want. When I started doing it I found some of the sites weren’t taking new members because they were upgrading or improving their site, etc. Keep it simple and use the same username, password, email so you won’t forget or have to keep track of different info. You can always go back and update your profile with more detail later with copy and paste.
If you want to put an icon button on your browser, Firefox allows you to drag the icon to its menu bar. There is information on how to do this with Explorer too, it is just easier with Firefox.
I learned a lot of this information from a recorded call hosted by Don Standard from the Mentoring For Free group and by doing what I just wrote about. If you like this kind of training keep coming back to my blog and submit this article to the social sites. The Mentoring For Free info is listed on the sidebar of my blog.
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