Building Trust and Rapport With Ezinearticles

Writing articles for ezines, such as Ezinearticles.com is a good way to bring value to the market place, promote yourself as the expert, and build trust and rapport while reaching more people with your message. Follow my proven guidelines and suggestions for success with ezine publication.
1.) Choose topics that interest you. The articles do not necessarily have to be about your area of business. They could be about anything that interest you. If it interests you it will interest your readers.
2.) Articles will direct free traffic, sometimes referred to as organic traffic, to your website. Each article will end with a brief statement about you and include a clickable link to your website. Ezinearticles even shows you the statistics of article views and the and the number of clicks on your link.
3.) Ezinearticles.com will publish your bio and picture, and is searchable by search engines.
4.) It builds trust and rapport with more people beyond your current sphere of influence. Readers are attracted to people who are like them. If readers believe you are similar to them in morals, values, temperament, interests, friendliness, etc. They will be customers for your products, services, or business opportunities.
5.) Write articles that teach knowledge. Do not just be guilty of writing sales letter information, excessive self promotion or hype. Give readers enough knowledge, your personal touch, and experiences. Do not think you will not teach unless customers pay first. Customers want to have a fair sample of your work before parting with money. Writing articles shows you can deliver quality, leadership, and are a valued resource person.
6.) Write original content. Do not just use other peoples' articles. Ezinearticles.com guidelines state: "We do not accept articles that contain more than 5 lines of quoted or sourced material." readers want to see your leadership and communication skills.
7.) Writing articles increases your site's authoritative ratings with search engines. Search engines consider Ezinearticles.com an authoritative site and checks it often for updates. Having an authoritative site linking to your site makes your site move higher in search engine rankings.
8.) Ezinearticles.com recommends article length to be at least 250 words and no more than 5,000 words. Ezinearticles.com guidelines suggest 400-750. Word processing programs will tell you the word counts as you write your articles.
9.) Do your keyword research for your content and headlines.
Besides driving traffic to your website, building trust and rapport, publishing articles gives you bragging rights as being an Ezinearticles expert.